In this digital age, social media has evolved into an essential tool for businesses to connect with customers and establish their brands. In Australia, over 80% of the population uses social media, making it a vital resource for small businesses.
To stay ahead in this ever-evolving landscape, it’s important to keep up with the latest trends. Here are seven social media trends that businesses should watch out for in 2023.
1. AI in Content Creation
2023 is the year of Artificial Intelligence (AI). AI tools such as ChatGPT, Jasper and Plann can be a massive help with copywriting tasks. While AI-generated content may not capture your company’s unique tone of voice, personality, and values, the content can be edited to suit your needs and save you time.
Tips:
2. Video Content Continues to Reign Supreme
It’s no secret that video content has taken over social media. A 2022 study by Cisco found that video was on track to make up more than 82% of all consumer internet traffic. Moreover, videos generate 1200% more shares than text and image content combined, making them a powerful marketing tool for small businesses.
Tips:
Resources:
3. Authenticity is Key
In a world where online content is often heavily filtered and curated, consumers are becoming increasingly sceptical of what they see. By creating authentic content, your small business can form stronger connections with customers and build brand loyalty.
Tips:
4. Personalise Your Content
In recent times, LinkedIn has seen an increase in personal content posted by users. Adding a personal touch to your content can help build your personal brand, make you more relatable, and increase engagement with your audience.
Tips:
5. Social Listening
Social media listening is the practice of analyzing what people say on social platforms to gain a better understanding of their thoughts about your brand. As social media usage continues to grow, it’s becoming increasingly important to use social listening to make informed, data-driven decisions.
Tips:
6. Keep an Eye Out for What’s Next
Social media is constantly evolving, with new platforms emerging while old ones fade away. It’s crucial for businesses to keep an eye out for these trends and be ready to pivot when necessary.
While TikTok may be the hottest app right now, trends can shift quickly and unpredictably. Not all trends are upward and some may take time to find their footing. It’s always a good idea to stay nimble and be prepared to adapt to whatever comes your way.
Tips:
As we move further into the digital age, social media is becoming an increasingly important aspect of any small business’s marketing strategy. By keeping an eye on emerging trends and staying nimble, businesses can stay ahead of the curve and make the most of their social media presence in 2023 and beyond.
Source: Business Victoria
Compiled & Edited by Tailored Accounts
Thinking about leasing or purchasing a zero-emissions vehicle for your business? A total grant amount of $150,000 is currently available to support you in this endeavour!
It’s FBT season again! Here’s everything you need to know to be prepared. Mark these upcoming deadlines on your calendar and be sure to adjust your lodgments according to the latest updates.
Discover the reasons behind the collapse of Silicon Valley Bank and Credit Suisse. Are we in the beginnings of another financial crisis? Let’s find out.
