Inspiration and practical ideas to help you make the most of the year’s seasonal moments.
For small business owners, the calendar isn’t just a way to track time—it’s a roadmap of opportunity. Whether you’re running a consultancy, a café, a wellness practice or a retail shop, aligning your efforts with key seasonal events can help you connect with your audience in authentic and creative ways.
Here are six strategies that can be applied flexibly across Canberra’s big seasonal moments—from Mother’s Day and EOFY, to Floriade, Black Friday, and Christmas.
Events give you the perfect excuse to reach out and make your clients or customers feel valued. Rather than pushing a promotion, try building relationships around key dates.
Action Tip 💡
Send a personalised note or email around EOFY thanking clients for their support. During the holidays, a small gesture of appreciation can make a big impact.
Offer a limited-time package or bundle that’s tailored to the season. This could be a “Spring Refresh” service combo, a Mother’s Day gift set, or a themed meal experience.
Action Tip 💡
Think in terms of experiences—how can your offering become a thoughtful solution or treat for someone’s celebration or seasonal need?
Canberra’s seasonal events — from Floriade to Enlighten — bring a special buzz to the city. Even if your business isn’t directly involved, you can ride the wave of community energy.
Action Tip 💡
Join in on social media, share a themed post, or run a special offer “inspired by” a local event to stay relevant and engaged.
Use seasonal moments as conversation starters. Whether online or offline, you can generate excitement, engagement, and even new business.
Action Tip 💡
Host a giveaway tied to Father’s Day, run a customer spotlight during EOFY, or invite clients to share their favourite springtime routines.
Events like EOFY or the New Year are perfect opportunities to step back and reassess. How’s business tracking? What’s changed? What’s working?
Action Tip 💡
Involve your team or your clients—ask them what they’d love to see more of in the second half of the year, or launch a mini survey with a holiday-themed incentive.
Don’t wait for a “big event” to celebrate. Use seasonal markers to reflect on how far you’ve come — then share that journey with your audience.
Action Tip 💡
Post a “throwback” from this time last year, share a lesson learned, or highlight a client success story as a milestone.
You don’t need to do something huge every season — but a little thought and alignment with the calendar can go a long way. Whether it’s a themed package, a client thank-you, or simply engaging in your community’s energy, these seasonal strategies can help your business feel fresh, relevant, and deeply human — all year round.
Source: Tailored Accounts
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From Growth to Employment Support to Energy, there’s someone available for everyone.
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Here’s what you need to know to remain compliant, avoid unexpected costs, and position your business for ongoing success.
